Organization Schema Generator
Fill in the form and get valid Organization JSON-LD with logo, sameAs profiles, address, and contact point handled for you. Validation flags the gaps that weaken your knowledge-graph presence.
112x112px minimum, on a stable URL.
Address (optional)
Contact point
Social profiles, Wikipedia, Wikidata, Crunchbase.
What this generator builds
The output is a complete Organization object (or the subtype you pick): the logo as a proper ImageObject, the contact details as a ContactPoint, the address as a PostalAddress that only appears when you actually fill an address field, the founder as a Person, and your sameAs profiles as an array. Anything left blank is omitted rather than emitted as an empty string.
Why this block is the anchor of your entity
Organization schema is the anchor of your sitewide entity. Put it on the homepage at minimum, or on every page via your template, and keep the @id stable so every other schema block on the site (articles, products, breadcrumbs) can reference one consistent organization. The sameAs links to Wikipedia, Wikidata, LinkedIn, and Crunchbase are what strengthen the knowledge-graph match: they confirm your entity is the same one those sources describe.
Where to paste this
Copy the whole block, script tags included, and paste it inside your page's
<head> or just before </body>. One Organization
block per page, then confirm it parses cleanly with Google's Rich Results Test or the
Schema.org validator.
Frequently asked questions
Where does Organization schema go?
On the homepage at minimum. Sitewide is also fine, and often easier via a template, as long as you keep the same @id so search engines see one entity rather than many. Do not vary the organization details from page to page.
Organization vs LocalBusiness: which should I use?
If you have physical premises that serve customers in person, use a LocalBusiness subtype, which inherits everything from Organization and adds local fields like opening hours and geo. If you operate online or have no customer-facing location, plain Organization (or one of its subtypes like Corporation or OnlineBusiness) is correct.
What does sameAs actually do?
It links your organization entity to its other identities around the web: social profiles, Wikipedia, Wikidata, Crunchbase. Search engines use those links for knowledge-graph reconciliation, confirming that the entity on your site is the same one those authoritative sources describe.
What are the logo requirements?
At least 112x112 pixels, in a crawlable format (PNG, JPG, WebP, or SVG), hosted on a stable URL that does not change between redesigns. Google uses it for the knowledge panel logo, so a square or near-square crop on a plain background works best.